The short version
Quick answer: Set pet sitting holiday rates by identifying the dates and services affected, calculating the cost of delivering care on those dates, and choosing a clearly stated fee structure. Show clients the total before they confirm. Your own staffing costs, available capacity, and business goals should determine the price; there is no single holiday surcharge that fits every pet sitting company.
Decide your pet sitting holiday rates before your calendar fills up. You want the booking. You also want enough money and available staff to deliver it well. Being the Captain of the Ship means checking both before you say YES.
You guys, the holiday visit still has a pet at the center of it. Somebody has to get into the home, provide the agreed care, and handle whatever needs attention. A holiday label on the invoice doesn’t do that work. Your plan for coverage does.
What should pet sitting holiday rates pay for?
Start with the service you’re selling and the resources it takes to deliver it. Review the regular visit cost, any additional compensation you’ve committed to, and the administrative or backup work involved. Then decide what return makes accepting the reservation worthwhile for your business.
Don’t pick the fee because another company posted its rate sheet. You don’t know that company’s routes, staffing commitments, or expenses. Work through your underlying pet sitting and dog walking rates first. Holiday pricing sits on top of that foundation.
Put my old rate in its proper context
I’ve been in business since 2002. In Episode 454 about hiring for holiday care, I described what I did in the pet care company I sold in 2016: charged an extra $10 per visit, passed that holiday surcharge to the employees, and absorbed the associated taxes.
That’s a historical example of a deliberate pay decision. Your business needs a CURRENT calculation. If you want the full customer surcharge to reach the person doing the care, account for the costs that remain with the business. A generous promise deserves math behind it.
Write the employee commitment separately from the client price. A customer surcharge and staff compensation answer different questions. Have your payroll adviser check the pay treatment and any requirements that apply to your business before you communicate the arrangement.
You can have a full holiday schedule and still dislike what it does to your life. Put the personal decision beside the financial one. Decide the hours you intend to work, the care you can reliably staff, and the reservations you’ll decline when capacity is full.
Make the holiday calendar work for the life you’re building. Explore the Jump Mastermind when you’re ready to work through those business decisions with me.
Choose a holiday fee structure clients can understand
Pick the billing unit before you pick the amount. Per visit, per night, and per reservation produce different totals. A client comparing options needs to know which unit you use. Your staff also needs a consistent rule when a request spans several dates.
For a company offering different types of care, separate the service rows. An overnight stay and a daytime drop-in can use different holiday charges. Describe what each covers so a family booking both can see how you arrived at the total.
| Structure | Explain this before booking |
|---|---|
| Fixed addition per visit | Which visits qualify and the extra amount on each. |
| Fixed addition per night | How you assign a night to a date and which overnight services qualify. |
| Percentage addition | The rate, the charges it’s calculated on, and the resulting total. |
| Published holiday service price | The complete service price for covered dates and what it includes. |
Test the booking that crosses the boundary
Take a reservation that starts before the holiday and ends after it. Apply your proposed rule to each visit or night. Check whether the client sees the expected total. If you can’t explain it cleanly, your office will struggle to defend it when the invoice arrives.
Decide whether other charges can apply alongside the holiday rate. That might include an additional pet, extended care, or an agreed service outside your usual offering. List the charges clearly and make sure your booking system doesn’t duplicate a fee.
Put a sample calculation in the staff procedure using your approved prices. Keep the customer-facing quote focused on that customer’s actual services. A phrase like additional holiday fees may apply asks them to agree before they’ve been told the amount.
Which dates should count as holiday care?
Publish the dates you actually cover. A holiday itself, the surrounding weekend, and a school break are different periods. Choose the boundaries that match your staffing and booking patterns, then write those dates on the rate sheet.
Use the calendar year on the dated rate schedule, and update it before you open those bookings. Keep your general pricing explanation separate from that dated schedule. Clients need the dated schedule to know which terms apply to THEIR reservation.
Check capacity before extending the holiday window
A wider holiday window should be a business decision you can explain. Review your booking history and staff availability by service period. A midday route might have room while evening visits are already full. Total open hours won’t tell you whether you can accept a pet who needs care at a specific time.
Build the schedule around the commitments you’ve already made to staff and clients. Confirm what can actually be delivered before advertising more openings. If the plan assumes you’ll personally cover every gap, put those hours on your calendar and look at them.
I talked about choosing your own priorities before holiday bookings take over in Episode 308 on planning for the holidays. That decision belongs beside your rate sheet. Your business needs a definition of enough before it keeps accepting more.
Find the words for your next rate increase
If the rates behind your plan need attention, get the free Price Increase Template. Use the language as a starting point for your own client message.
Separate client prices from employee holiday benefits
The U.S. Department of Labor’s holiday-pay page explains that the federal Fair Labor Standards Act doesn’t require payment for time not worked, such as holidays. That limited point doesn’t decide every pay obligation for staff who are working, or replace rules and agreements that apply to your company.
Keep the client rate sheet focused on your service prices. Put staff compensation terms in the appropriate employment materials and have them checked. Avoid telling clients that every holiday fee is legally required unless a qualified adviser has confirmed the specific claim for your situation.
How do you explain the price before a client books?
Put the applicable date range, services, and total price in the booking confirmation. Show the regular service amount and holiday addition if that’s your billing method. If you use an all-in holiday rate, identify it clearly. Either way, the client should be able to see the cost of the care they’re requesting.
Pet Sitters International’s professional standards call for clients to receive clear descriptions, schedules, and pricing before care begins. Treat that as your communication standard. Getting agreement is easier when the important information is where the client is already looking.
Use a direct explanation without apologizing for the business
Explain that the quoted holiday price applies to the listed care dates. Describe any relevant difference in how the reservation is held or staffed, using only claims that are true for your operation. Your client needs the terms. They don’t need a long defense of your right to charge them.
You guys, you can sound like YOU and still be clear. A sentence explaining the quoted service and dates will do more useful work than a paragraph about how guilty you feel. Read the message out loud before sending it. Cut anything you’d never say in a normal client conversation.
If your regular prices are changing as well, use the separate guidance on announcing a pet sitting rate increase. Keep the permanent rate change and the seasonal charge easy to distinguish. A client should understand what they’ll pay after the holiday window ends.
Handle a price objection with the actual quote
Check whether the client misunderstood the unit, the dates, or the total. Correct a confusing quote promptly. If they understood it and the price doesn't fit their budget, explain their available options without promising care you can't deliver.
Changing necessary care just to lower a quote can create a different problem. Keep the pet's needs and your service boundaries visible. If an alternative arrangement isn't appropriate, be honest about that. A booking only belongs on the calendar when the care plan works.
Check cancellations and review the season's results
Read your cancellation terms beside the holiday rate sheet. Specify which deadline applies, how a shortened trip is treated, and what happens to any reservation payment. Have your lawyer review changes before clients accept them. A higher service price doesn't automatically create different cancellation terms.
Then check the booking software against the approved wording. Create a test quote that includes covered and uncovered dates. Compare the result with a manual calculation. Confirm the same information appears in the client's confirmation and the office view.
Record what the work actually cost
After the covered period, review completed visits, collected revenue, staff costs, and credits or refunds. Include the extra office and owner work. Compare the result with what you expected when you set the rate. Use those records to decide what to change before the next holiday schedule opens.
Look beyond the total. A strong revenue day may have required too much driving or too many interruptions for the person coordinating it. Another service window may have run smoothly with the same fee. You need enough detail to improve the weak part.
Keep track of the questions clients asked before booking. If several families struggled with the same fee explanation, improve the wording. If your staff repeatedly needed help applying the rule, improve the procedure. The Strainer belongs on the invoice setup as much as it belongs on the written policy.
Set the next holiday price with that evidence in front of you. You get to choose what a worthwhile season looks like, right? Make the price, staffing commitments, and calendar support that choice.
Frequently asked questions
How much should I charge for pet sitting on holidays?
Calculate the cost of delivering the service on your covered dates, including any additional compensation and support work you've committed to. Choose a price that fits those costs and your business goals. There is no single holiday surcharge that fits every company.
Should a pet sitting holiday surcharge be per visit or per day?
Choose the unit that matches how you sell and staff care, then state it clearly. A per-visit charge and a per-day charge produce different totals for a reservation with several visits. Show the client's total before confirming the booking.
Should holiday rates apply to the whole pet sitting reservation?
Decide whether your rate applies only to care on listed dates or to a defined reservation period. Explain that rule before booking and test a reservation that crosses the boundary. Avoid leaving clients to interpret the phrase holiday season themselves.
Do I have to give the full holiday surcharge to employees?
Your client price and employee compensation are separate decisions. Have a payroll adviser check applicable pay requirements and your commitments to staff. If you choose to pass the full surcharge through, include the remaining business costs in your calculation.
How do I tell clients about pet sitting holiday rates?
Provide the covered dates, applicable services, fee structure, and complete quote before they confirm care. Keep the explanation direct and make sure the booking confirmation matches the rate schedule. Handle any permanent rate increase as a clearly identified separate change.
How do I know whether my holiday pet sitting rates worked?
Compare completed care, collected revenue, staff costs, and extra office or owner time with your original calculation. Review client questions and any problems applying the fee. Use those records to revise the next holiday schedule before you open bookings.
Put your proposed holiday schedule next to your staff availability and costs. Choose the price only after they agree. If you want help thinking through that decision, book a conversation with me. Always keep jumping.
About the author
Bella Vasta is the founder of Jump Consulting in Scottsdale, Arizona. In business since 2002, she is a pet business consultant, keynote speaker, and host of Bella In Your Business.
