Feeling Overwhelmed by Marketing? Here’s How to Get Back on Track
In this week’s info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing – it’s frustrating and exhausting!
If you feel like you’re just tossing spaghetti at the wall to see what sticks, you’re not alone. I am here to tell you how you can succeed, jump on over to Better Marketing With Bella to see everything I am talking about.
Drawing from my personal experience and the success stories of past clients, I break down exactly why DIY marketing often falls short and how to create an effective strategy.
Don’t believe me? Give the stories a listen and see how you can be a success too.
Topics & Key Points:
- Overcoming marketing struggles
- Wearing many hats in business is challenging
- Spending time creating content takes away from other tasks
- Trial-and-error marketing is inefficient
- Developing a cohesive strategy
- Consistent, quality content builds trust
- Social media creates confidence in your brand
- Marketing channels work together to attract clients
- Proof the program is effective
Timestamps:
[03:41]Michelle from Paws & Claws
[05:28] Leia from Wonder Pups
[08:45] Morag from York Professional Pet Sitting and Dog Walking
[11:39] Two programs for you
Notable Quotes:
[08:32] “And so she said she was getting 15 to 20 more leads every month after seeing Google ads. And she said proof that done for you marketing fuels the real growth”
[10:00] ” So, better marketing with Bella also provides a spark for your own ideas, Kathy said that the content we created, made her think of new things to try on her own”
[10:45] “Now she understood what her strategy needed to be, and could be a better leader to that social media person on her staff or the office manager”
Resources:
- Podcast: Bella in Your Business: Pet Industry Business Podcast
- Join Mastermind
- Email Bella: [email protected]
- Sign up for a 20 min call
- Better Marketing with Bella
- Episode 360
Connect with Bella
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Transcript:
Welcome, everybody to another episode of Bella in your business. My name is Bella vasta. And last week, we talked all about the consistency of your brand, how you’re showing up. And if people are recognizing you, well, this time, I’m going to actually solve that problem, because most of you are probably like, okay, great, I need to be consistent. How do I be consistent, and I get it, because things are busy, you’ve got a lot of hats that you’re wearing in your company, you’re trying to be all the things you’re trying to do customer service, you’re trying to do client retention, check on your churn, be a good leader to all of your employees, probably be innovative, and keep up with your website. Just do all the things not to mention everything that you have to do yourself as being a mom or a dad or just a good, you know, person in your relationships. There’s a lot of things to do. And today, I want to try to inspire you because I have a feeling some of the stories I’m going to share with you today. You are that person. And I want you to kind of consider that. Because if you’re listening to this episode, if you’re one of the 1000s that listen every single week, thank you. But I want you to really think about how can you help streamline your business? Guys, you’ve heard me say this before, there’s only two things that you’re going to be solving in your company. And you have to solve them systematically. That’s getting more clients. And that’s getting more employees. Everything else is just systems and process. They’re not ongoing, trying to bring in, bring home the bacon, if you will.
And so I want you to think about your marketing, and it being a major pain point. And this goes without notice that yes, our doors are open for better marketing with Bella right now, better marketing with Bella is an excellent program. I started it, January of 2018. Because after I sold my company in 2016, I missed doing marketing. Marketing is just something that naturally comes to me, you can show me a picture, I can give you a title for it. And it has been so fun creating and organizing everything for you guys via doing graphics every month and videos every month, and blog ideas and real ideas and emails so that you can stay top of mind awareness. All of this stuff is very important. When it comes to your brand, your consistency and showing up these kinds of things. When you show up like that. And consistent people begin to trust you, people begin to know you. And I have story after story after story about how this has translated into clients and employees. I have jumpers that have people waiting to work with them. I was on a call last week you guys with a person who they there’s this this man that wanted to work for them. And they said I don’t think you have enough dog walking experience, go work at the rescue and walk dogs. They literally did that. And this guy is giving them updates every single week because he so badly wants to work for this company. This is possible. All right. If you’re struggling with hiring, if you’re struggling with getting more clients, what you’re doing is not working. And I really want to encourage you to take, take a leap, take a leap and partner with me. Because when you have me on your side, I’m going to fight tooth and nail for you because as I’ve said before, your success is my success. Don’t believe me? Let’s take a look at some of the stories I have for you today.
So marketing is obviously a major pain point for so many business owners and finding like you know, you can have endless hours fiddling in Canva. Okay, what template, what color? What font? What a message? What should the caption be? When should I post it? These are all things that yeah, you can go in Canva and go spend your time doing that. But what other like revenue generating activities could you be spending your time on instead of in Canva? Stop trying to DIY it with no strategy. So Michelle with paws and claws, her marketing efforts were totally scattered before joining our program. As she puts it, she was just lost. But now Michelle has a whole content roadmap and a community of fellow pet pros to guide her when she she went from isolated which is something we’ve talked a lot about in recent episodes, to an overwhelmed to support and strategic with her marketing. There’s nothing worse than being isolated and floundering around and hoping that you’re making a difference and you’re spending your time in the right way. Because that’s the thing. You’re either spending your time meaning you give away it and don’t get anything in return or you’re investing you’re putting it back and you’re going to get something back from it. And that was definitely something that Michelle All saw and why she’s been in the program for many semesters, Nicole and Leah were very similar. And you heard Leia on maybe four weeks ago. And they had the similar challenges. Nicole was putting in the work but not seeing results. And Leia felt like she was tossing spaghetti against the wall to see what might stick. But our program completely changed it for them to lay adjoined actually, she she found out because I have this, like $7 marketing course out there. And she was she went through the course and followed some of the people that were in that course, and realize their secret sauce was our program. And so she joined and now she has more free time. And as she said on the previous podcast, if you didn’t hear it, she doesn’t even know her camera password anymore. That is remarkable. Imagine not ever having to really go into Canva anymore. Because our program takes away all of that for you all that creation, all that that that creative mentality, that creative energy, then I’m sure you’re pretty burnt out and overwhelmed, and don’t really have much of it to begin with. And if you do you want to put it into Halloween with your kids or getting that surprise for your loved one, not into what should go on a graphic. And is it good enough, Nicole, she was spending tons of money on Google AdWords, and I love this story from her. And now her phone’s ringing off the hook. And the only thing that changed was her social media feed. Because you guys, you have to understand that social media is a secondary source. It’s not like someone’s gonna see a graphic online, and they’re gonna call you. That’s not how it works. And if that’s what you’re looking for, this program is going to sorely disappoint you. Rather what it does, it’s a collective feeling. So someone might Google dog walker Scottsdale, they might find your website, they might find everyone else’s website to that’s a whole nother story. And then they’re kind of interested. So they’re going to take your invitation on your website to go check out your Facebook or your Instagram. And guess what happens when they go there. They’re going to have a feeling, what is the feeling that they have, if they’re going to your feed right now. And all they see is pictures of pets with their names on them. That is not going to do anything for you. That is useless. Okay. Unless it is that pet parent, looking at their pet on your feed with their name, or Oh isn’t vital, cute, that’s not doing anything, you’re literally spending your time wasting your time. But if you have great graphics and videos combined with those cute pet photos combined, that’s the important part. And then you know what those captions need to be in order to draw in the right types of clients and employees, then you will be golden. And that’s exactly what Nicole found out and attributed, because she said the only thing that changed was her social feed. And all of a sudden, her her her leads went up to 15 to 20 more every single month, you guys month. And she tracked it. And that was just amazing. And so she she coupled it with Google ads. And I think that’s the other thing you have to remember about marketing is that it is a system it’s not just one peg on a wheel, the whole entire wheel takes it up. And if any one of those pegs are broken, the wheel is not going to turn. And so she said she was getting 15 to 20 more leads every month after seeing Google ads. And she said proof that done for you marketing fuels the real growth, another longtime member, Morag in Canada, she summed it up perfectly.
This program saves you so much time each month, no more late nights designing posts or trying to learn new skills. Because Canvas changing rapidly right now. You get your marketing calendar filled with brand content that attracts clients, so you can focus on your real work, caring for those Furbabies couldn’t have said it better myself. I have so many testimonials if you guys really want to dive in and see like screenshots, go to my Instagram account. We now just started our third highlight reel, a highlight reel can hold 100 slides. That means we have over 200 slides so far of all positive feedback. Oh my gosh, I posted this graphic and got this client. Oh my gosh, I used your engagement strategy. And we got more people. Oh my gosh, people are like lining up in our DMS asking if they can work for us. These are all true stories. And if you’re hiring anyone for marketing, they should have a proven track record in our industry, our industry, and they should be right there working alongside you, helping you out helping you tweak it and that’s exactly what all the coaching does in this program. So, better marketing. And Bella also provides a spark for your own ideas, Kathy said that the content we created, made her think of new things to try on her own. And now she’s seen exposure that starts bringing in more clients, for Lily, our sword art, seeing our posts, blend with the cute pictures, like I was just telling you about, built her confidence. So if you love doing your social media, we’re not telling you to stop doing it. In fact, you have to keep doing it, you have to bring that personal element. And so when Lily understood that it finally helped her develop her social media presence that she’s wanted for so long, she also was able to bring on a social media person that she then started working with, because now she understood what her strategy needed to be, and could be a better leader to that social media person on her staff or the office manager that was helping her with it. Because the blind can’t lead the blind y’all. And then I mean, the program really works.
Just ask Gina who landed five new clients with in one hour, thanks to how we positioned one of her posts, and then how we showed her how to engage and open up the conversation with people. nurturing relationships through quality content, is what we do with better marketing with Bella. And I want to help you with that. When was the last time you posted when was last time you got engagement.
When was the last time that you were proud of your feed, and you weren’t just posting because you felt guilty and you think you needed to post get in right now you guys better marketing with Bella, you can go check it all out. There’s two packages for you. The first one is the Chihuahua package, and only $97 a month on sale from 197 right now. And with that package, you will get graphics, you’ll get captions, and you’ll get emails that are not branded. So you can put your logo on there if you wanted to. But it’s the very basic just to get your feet wet. Or you can go the full Monty, it is 597 on sale right now for 497. And you can get eight to 10 graphics, for videos, real ideas, we tell you what audio to use, what to put on the on the screen, what kind of videos that you could probably already get that you already have in your arsenal of videos from sending them to clients every day. We give you two emails because rover and wag and chewy, they’re all in your clients email boxes, like every week, they just are they’ve ever signed up for them, they probably are. Okay. And we show you how to also be that caliber, and then how to leverage things in the program to help those emails. It’s It’s honestly, amazing. It I know I’m creating it all. But it really is to see the power of what all of this can do. When you’re hitting people from all the different angles. I’m sure I’m missing out on some things. There’s group coaching calls, we usually bonus you guys extra stuff. There’s a there’s a one on one coaching call with myself, which I always encourage you to do at the beginning of the program. So we can help you create a strategy. But the program has been so successful since January 2018. And it has always changed and adapted because social media changes and adapts every single month, not to mention Canva. So if you guys want to imagine your social media feed with something that you’re proud of, I really invite you to take a chance, take a chance, I’m not going to leave you leave you out to dry, I’m going to be right there with you working through this with you helping you understand and learn and grow. This program is designed for it to be done for you. But also for you to learn. Because it’s not good enough. If I just keep all this knowledge myself, everyone has different goals.
Okay. And so this program, when you sign up immediately you can have access and if we can squeeze you in, if the team has the time we can get you going ASAP and you don’t even have to wait for January. But it goes from January to June. And all of this content you can reuse again in 2025. Okay, this stuff is reusable. So it’s not just like one and done. Join us for six months. See how you like it. See how you show up for yourself and your business. See how I show up if everything that I’m saying is true because it is and let’s do this together. Go to jumpconsulting.net/marking and join us now the doors are open. Right now at the recording. This is October 23. You are going to be getting this this is Monday. So you’re going to be actually getting this in a few days. And the doors will be closing you’ll be getting this on the 26th the end of the month we will not be accepting anyone new into the program. So get it now while it’s hot. It jumpconsulting.net/marketing I hope to see you there remember when life gets down always keep jumping