If you are a business owner, I am pretty sure you already know your social media is the biggest flex you have to market your business. And before you dismiss this topic, “yea Bella, I know, I use my social media every day” just hear me out. Because, while you might feel like you are constantly using your social media, are you utilizing it to its’ fullest potential?
You may be up with all the social media trends, prepared as they come, and know what to expect out of your social media platforms. But, I can almost guarantee you might be missing these hidden tools that will help market your business. I have a plethora of client success stories out of my Mastermind group and Better Marking With Bella that can attest, these tools can and will help market your business if you are willing to give it a try,
This week I am bringing your five social media tools, that will help up your social media game. I want to hear from you this week, have you tried these tools to market your business? Or are you willing to give it a try now?
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Biggest Takeaways:
- 2:10 Meta Business Suite
- 4:02 Video replies
- 5:40 Agorapulse
- 7:27 Jazz HR
- 10:12 GIPHY
Recommendations:
Tomorrow, the doors for Better Marketing With Bella are closing! This is your opportunity to grow and market your business like the professional you are. With six months of content created for you, bonuses and guidance, it is no wonder there are so many success stories from this program. There are two different options to fit your budget and lifestyle centered around what works for you. Mention you are a podcast listener and I may have a special deal for you!
Links:
Episode 277: Making Money Off The Podcast: Real Life Stories Of Clients Increasing Their Bank Accounts
Jazz Hr
Agorapulse- 2 Months Free
Better Marketing With Bella <
Bella Vasta Instagram
Mastermind Group
Transcript
This is episode 315 of Bella in Your Business. Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business.
So what do you say? Let’s get ready and jump. Welcome, welcome, welcome to another episode of Bella in Your Business. My name is Bella Vasto, and today I know our last episode, it was a little bit longer, and at least my stats show that you guys like it when they’re at like 10, 15 minutes. And the last one was 25. I got a little excited. What can I say? This one, we’re going to keep it a little bit more shorter, succinct, and direct.
And it’s going to be good food for thought. So if you are driving from one visit to another, this is going to be a good podcast for you. Let’s get into it. Today, we’re going to talk more about Book More, Work Less—how to use these little-known social media tools to market your business. Now, I don’t want you to discredit this. If I say something and you’re like, yeah, I already know about that one, hear me out. Because chances are you might not be using it to the capability that I’m intending to tell you about today.
So let’s get straight into it. I mean, there’s no secret that social media is the biggest flex a business can have today. I mean, I could name so many of my clients that are killing it because they started in with Better Marketing with Bella—jumpconsulting.net/marketing, by the way, the doors are closing like tomorrow—and they have come in and they took their social media from, “I don’t even know how to do a story,” to they are now getting people applying to work for them because their social media looks so amazing and because the stories that they’re telling on it are so amazing.
So it truly is the biggest flex and it’s like the most underused tool that we have. But sometimes business owners don’t know every aspect that they can be utilizing to fully leverage these platforms in the easiest way. And so I’m going to explain some hidden tools that I think you should be using to help your business.
The first one, and I don’t want you to roll your eyes because I would if I was listening to you—hear me out—it’s Meta Business Suite. It’s a free tool that centralizes Facebook and Instagram and the messaging tools all in one place so you can save time, create connections with more people, and get better business results. It allows business owners to schedule their content in less time while growing and managing their social media platforms.
Now, this is something that is completely free. And it is annoying because they often change it. Facebook has created so many jobs for Facebook ads and analysts because it just keeps getting more and more confusing and hard to understand. But on a very basic posting level, this is something any business owner can do. And your best friend, YouTube, is all there to show you how to do it.
So if you have no budget or you do not want to do a third-party social tool like Agorapulse that I know and love, and I can give you two free months if you go to jumpconsulting.net/AP (A like Apple, P like Paul), then you could absolutely use Meta Business Suite. They also have a lot of analytics, and it tells you how things are performing so you can easily double down on the stuff that’s working and stop doing the stuff that’s not working. So use it. It’s there, it’s free, and it’s a great way to just start out on your social media if you have it.
And also, a way to avoid having to go to Instagram and upload and go to Facebook and upload because, you know, you know by now because you’re a jumper—you should never be posting on Instagram and then having it automatically post to Facebook. Just don’t do that. That’s like talking in Russian and expecting Chinese to understand you. It doesn’t work that way.
All right, the second thing, because we’re going to move this along, is video replies. I did some episodes about this in the past, and I actually had told you a success story about Connie—and Connie had landed a client who previously did not choose her, by the way. So that was like mega awesome. But we all know it’s important to reply to keep engagement up on social media when someone comments, but taking the reply a step further and making it personal with a video reply is a game changer and something every business owner should be doing.
Maybe you can make it a goal that just once a week, you’re going to do a video reply. That could be in the DMs on Facebook, that could just be as a response to someone on your page. How cool would that be? All of a sudden they get to see you. Or the 2.0 version of this is like Becky with Paws Around Motown, where she took our How to Do a Giphy that we gave her in the Better Marketing with Bella program. And now she has a gazillion Giphys of herself doing just about everything she ever needs to say—“You’re welcome,” “Thank you,” “Want a treat?” “Pick me”—like all of it.
Because we gave her a list and then she took that list and she did it and then she made a bigger list. It’s freaking amazing. So you guys, don’t be bashful. I know, I know you don’t like being on camera. A lot of people don’t. But it’s not about that. It’s about showing somebody what you’re actually doing right then and there and that you’re being authentic and you’re in the moment. So don’t shy away from it.
The other thing is Agorapulse. I kind of just mentioned it. So if you just absolutely hate Meta Business Suite or you hate the fact that they keep changing—and once you learn it, then you have to relearn it—I got you. And I understand. I mentioned it a second ago, and that was Agorapulse.
Agorapulse is an all-in-one social media management platform. They have over 11,000 customers around the entire world. Their culture is so fun. They’ve got their own podcast where you can find out, “Is it better?” Like, they spend tens of thousands of dollars a month doing this research. Like, is it better to put hashtags in the comments on Instagram or hashtags in the original post—which will get you more reach? They’ve done all this research. It’s beautiful.
And their community is also very helpful. You can ask them just about anything inside their Facebook group. They’re really, really great. But their software is used to create and schedule social media content. You can import your stuff from Canva, you can engage with audiences, you can listen for key terms. So maybe like something on Facebook and you want to see if anyone says like, you know, “dogs in Scottsdale.” It will tell you everywhere on the internet that’s public that says “dogs in Scottsdale” for Facebook and Instagram. It’ll analyze the social media performance and it centralizes all these functions across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
And again, if you guys are interested in checking it out, it’s the backbone of our social media. Just go to jumpconsulting.net/AP for Agorapulse. And you can sign up and you’ll see it’ll come up with my partnership with them. Of course I’m an affiliate and they’ll give you two months for free. So it’s pretty cool. Go check it out.
The next one, little-known social media tools for your business, is JazzHR. No, stay with me for a second. So what is it? If you’ve been living under a rock and you don’t know, or you’re not like one of the 300 businesses that already use them in the pet industry, they help you find and hire the right talent with applicant tracking software.
You can effortlessly streamline the entire recruiting process and set it to reoccur as often as you need to let applicants know you’re actively hiring. This keeps your funnel full. Now, why is this a social media tool? I’m glad you asked. Because the reason why is—it is so organized where you have like this recruitment page that you can send people to that have knockout questions so that when you’re actually on social media and you’re getting, maybe you’re in the Better Marketing with Bella program and every single month we send you videos or graphics about “we’re hiring”—and not just “we’re hiring,” but interesting, fun ways to keep saying that—you can insert the link to this page that has your job ad on it.
And it makes things really easy. And inside JazzHR, it tells you where people came from for applying. How great is it to know what spot you need to hit to get the best bang for your buck? Doesn’t that make sense? So when you can use JazzHR on your social media to help attract the types of employees that you want, it’s going to be so much easier. You can send them to direct ads and then you can see on the back end of Jazz if it’s working or not.
I’m talking about a new dog walker, a new pet sitter, a new fill-in person, a new office manager. Heck, if you’re a mama, I’m talking about your next nanny or your babysitter. I’ve used it for that before. JazzHR is robust. And when you keep it, you have all of the past applicants in there too—that’s also pretty amazing.
I could go on and on, but I told you I’d keep this short. If you want 50% off the middle plan, you can go to jumpconsulting.net/JazzHR and you can talk to my girl Shay and she’ll get you hooked up. She’ll even send you one of my generic job postings, which I recommend you start off there. You don’t use it as it is, but it’s a good starting point. There’s so much stuff that you get there. Again, slide into my DMs if you have any questions, but I’m going to keep this show going.
And this is my last point—and it’s Giphy. And if you’re in the Better Marketing with Bella program, you already know this and you probably have already used our guides to do this—to create your own stickers, which are things you can put on your Instagram stories or GIFs, which is how you can like reply back to people.
I don’t know, in text messaging on your iPhone or on Facebook or in the DMs, you can reply back with your own GIF. How cool is that? My “You Go Girl” is like, I think it was 2 billion last time I looked at it. I started that a couple of years ago. When brand awareness is your focus, a verified Giphy brand channel—which costs nothing and is easy to do—can enhance that awareness while incorporating the individuality of your company.
So I’m thinking of something like we’re in a Facebook group and someone says, “Does anyone know a dog walker?” And you’re like, “Pick me, pick me!” Go ahead and type in Paws Around Motown. I’m pretty sure that’s how you can find it. You’re going to find Becky’s “Pick me, pick me.” And she does that. Or you could be like Cathy—and if you look at the highlights on my Instagram reel, I have this memorialized because it was amazing. She did her own Giphy and she got like 42 responses. That same situation.
Guys, it works. You just got to work it. I’m sitting here giving you free coaching every single one of these episodes. Like you can fight me or you can do it and you can be one of my success stories. It’s your choice. Anyways, that’s why we did it as a bonus for Better Marketing with Bella. I wish I could keep doing that. But it works.
So you guys, there are all these fun tools that you could be using to book more, work less. And if you use these little-known social media tools, they’re all like shortcuts to getting you what you want. Use Meta Business Suite if you want to go the freebie route, but you have to keep up with the learning. Do video replies anywhere you can. It’s going to make a big difference. Use Agorapulse—they’re going to help you get everything all in one and also entertain you and educate you. JazzHR is going to also help you fill that funnel so it’s not just an endless abyss on Indeed where you’re just like drowning in depressing, “Oh my God, not this one, not this one, not this one.”
That’s social media. You guys, I hope this has given you some good food for thought. I want you to reply back to me. Let me know which one stood out to you or which one—maybe you’re already using it, but you’re not using it as well as you could with some of the ideas I just gave you. Let me know. I want to hear back from you. You can DM me, you can email me, and don’t forget—by tomorrow, it will be too late for you to join Better Marketing with Bella.
I want to see you in the program. I want to help your business. Give me one semester. I dare you—one semester. The price is $597 a month, but it can go as low as $397 a month. Go to jumpconsulting.net/marketing, and by tomorrow, it’s the last day—I can give you $200 off a month if you wanted it. $200 for 23+ assets and having me help you strategize almost monthly. What? Yeah.
I hope to see you there. You guys, this has been another episode of Bella in Your Business. Remember, when life gets you down, to always keep jumping. Bye now.
So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. And the best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and go ahead and leave a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.