Why Your Pet Care Business Needs Video Training for New Staff in 2020
Liz Illg is a Business, Content, and Systems Consultant. Liz and her team take an all-inclusive approach to finally bring your vision to life.
They specialize in building the systems and operating foundation that will help you truly take off and scale your business, or writing the one-of-a-kind marketing materials that will get you NOTICED. All you have to do is tell her the idea, approve the final product, and put it to work for you!
Since 2013, Liz has…
- Opened five brick-and-mortar grooming shops.
- Launched her dream business, Liz Illg Consulting.
- Developed organic business relationships across countries and industries.
Is VIDEO the way of the present and the future?
Biggest Takeaway You Don’t Want To Miss:
- Videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning.
- Customize your training through our paw print to keep your “Secret Sauce” and have a way to show to your people this is how you do it. It’s specific, streamlined, and simple.
- Build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.
Bonuses if you purchase during the launch period:
- Support inspired email templates that you can send to your employees every month.
- Branded Graphics
- Blueprint of the exact outline for you to use during face to face or video meetings with your staff.
- Two Certifications
Video Training for New Staff Show Highlights:
- How Pet Care Training was born 1.03
- What should I do in employee training and what should I talk about? 9:41
- Why video training enhance messaging and support, and what kind of effects does it have on their staff? 14.25
- How should I onboard my new staff? 19.52
- Professional Pet Care Team Training Portal 22.25
Links:
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Transcript:
This is episode 209 of Bella in Your Business.
Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business.
So what do you say? Let’s get ready and jump. Welcome to another episode of Bella in Your Business. My name is Bella Vasta and continuing on our video series, I have something that’s going to be really amazing for your pet care business. If you’re a dog walker or a dog trainer, you’re going to want to listen up because video is the way of the future. It is the way of our present right now. We cannot connect with anybody these days without video, and that includes training your staff. Today, I have my incredible business partner with me, Liz Illig. We have just launched recently Pet Care Team Training. Today we’re here to talk to you all about it, show you a little bit of it, but also talk about how online learning is really blasting through the roof, how different people learn differently, and why this can help other people take your business seriously and really help expedite your onboarding and continuing training process because we have a lot of bonuses built in there for you.
So without further ado, Liz, welcome to the show. I’m so excited to be talking about Pet Care Team Training today with you. Yes, I am so excited and pumped. It’s a great product. So you guys, let’s tell you the backstory of this. Liz and I started having monthly meetings way back in October of 2019, where we created all of our most incredible topics that people ask her to help with SOPs and people ask me in our groups. We also both have had pet sitting businesses, so we know exactly what we needed. We started doing all the outlines and meeting weekly and flushing them out. It was really a match made in heaven because what Liz is good at, I’m not. And what I’m good at, well, Liz is actually good at that too. But together, it was a really great match. Liz, why don’t you tell them a little bit more about what you bring to the table and how you’re able to make this product with your team just really sparkle.
The amazing part about this product and the relationship that you and I built around it is that you’ve always been this video person. You have groups, communities, and so forth. My expertise is documentation, content, and deliverables. I build online courses for my clients, so in this case, we went on this journey together where we took a lot of things that you’re really good at with video—you’re the expert in this field and you know what people need—and my strength was behind the scenes working on the content and all the other things that you get with this training that’s not video. That was my expertise: looking at this and saying, yes, we have an amazing video that’s super engaging, but what else can we build in the back office to support your team training when you onboard somebody?
Also, I have to say this is ongoing training. It doesn’t just stop with, “Hey, get in front of the computer, learn these things for an hour.” You and I have mastered and looked at this and identified what pet sitters and dog walkers need in the industry. We literally filled in every single gap, and I don’t even know what we could add onto this because it’s just an amazing product with so many features. When we were filming this, the beauty is everybody has different policies and procedures based on their business, and that was really important to us. We asked, how do we make this for everybody—something that provides the framework of how to train but also supports them with actual tools they can use in their standard operating procedures?
When you send me your clients and I build SOPs, the actual add-on is training, and so this is now that add-on that someone doesn’t need to purchase separately because it’s literally this zone of genius we’ve mapped out. I’m so pumped about it because it’s all there for everyone when they click and purchase a license.
Let’s break that down a little more because you said a lot of good things there. We started with the videos—Liz and I looked at what was out there on the market, and there was really only one other thing out there. The problem we saw was that it was overwhelming, with 90-plus videos not necessarily all pertaining to dog walking or pet sitting. It was great because it was a library with endless information, but who wants an avalanche of information when you’re onboarding an employee—let alone paying for all those hours for them to sit through it? We wanted something specific, streamlined, and simple.
It was also important to us that we invested in quality. We invested over $12,000 in creating this because we brought in a professional film crew. We also brought in a veterinarian, a trainer, and a cat behaviorist because we didn’t want it to be the Liz and Bella show. We wanted to surround ourselves with amazing experts. On top of that, we hired an editor in Austria, Julia, who actually does all the videos for Social Media Examiner’s YouTube channel. I loved what she did because her instructions from us were: every five seconds, something needs to happen on the screen. It’s not just us talking—we wanted the viewer engaged, and that was really important.
As we were filming, we found ourselves saying a lot, “Check with your management.” It was Liz’s fantastic idea—something that never would’ve crossed my mind—to create “paw prints.” Every single video has a fill-in-the-blank section that lets you customize your training. Your secret sauce stays your secret sauce. There’s a little paw icon that pops up, and you get to fill it in Mad Lib style to show your people how you do things. Every module comes with 135 pieces of content across 13 modules. It’s not just a passive video—it engages your employees and gets them excited to work for you.
Those worksheets build the foundation of your training. As the business owner, you get to decide what additional things to incorporate in your business, but this provides the foundational training structure. You can test your team members too, because there’s an assessment component built in. We filled in every gap to make sure the process is simple and fully supportive of your business.
Another thing I’m excited about—one of the bonuses to this program during our launch—is that every month, we’ll send you an email you can copy and paste to your staff. It’s a supportive message with tips and reminders, not reactionary. You’ll also get branded graphics that show you take training seriously and that your staff is certified. Another bonus is a quarterly blueprint that gives you a ready-made outline for meetings so you’re never left wondering what to cover.
We also provide transcripts because we know everyone learns differently. There’s video, text, checklists, and assessments—use all or some of them. In beta testing, everyone completed the training in about two hours. You can even earn two certifications—ours and Pet First Aid/CPR through our partnership with ProPet Hero. From a marketing standpoint, that’s a huge differentiator. Imagine saying your staff holds two certifications! It makes your business stand out.
This program excites and motivates employees instead of overwhelming them. It replaces hours of dry handbook discussions with engaging, interactive video learning that you can customize for your policies. It’s modern, efficient, and safe—perfect for our new virtual-first reality.
Video training makes onboarding faster and more consistent. Licenses are $117 for Basic and $147 for Plus (which includes CPR training), and each one is lifetime access per employee. This professional training portal gives your team an interactive experience, not a pile of emailed PDFs. As an owner, you can track progress, ensuring everyone’s completing the training.
It’s exciting, professional, and builds engagement. Bonuses include written transcripts, branded graphics, quarterly blueprints, and monthly refreshers you can send out. Everything’s customizable and designed to make your life easier.
Go to PetCareTeamTraining.com to see sample videos and the structure of the modules. You’ll see the quality of what we’ve built—streamlined, engaging, and customizable to your brand. It’s designed to get your people excited, not overwhelmed.
We’ve already received rave feedback from early adopters who love how easy it makes onboarding. This training saves time, builds excitement, and helps you stand out when hiring. Mention that you provide video training in your job ads—it shows professionalism and care.
The world has shifted to video communication, and this program embraces that shift. It’s the future of training—efficient, visual, and built to scale. Liz and I couldn’t be more proud.
This has been another episode of Bella in Your Business, one of the longest-running podcasts in the pet industry. We just reached 100,000 downloads—thank you so much for listening. If you enjoyed this, please leave a review wherever you listen. And remember, when life gets you down, always keep jumping.
So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leaving a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.