Bella knows that you probably feel like making video content for your business is a tough task. to get creative, especially during 2020 is a tough thing to do. We are in survival mode and growth mode just trying to get back to the new normal. That is why Bella is suggesting you repurpose content into videos.
Today, Bella is going to teach you why you don’t actually need to be creative to make videos and how you can take what you’ve already got and reuse that.
It is important to realize that not everyone sees all your content. Only a small portion of them do and many won’t remember it months down the road. We can leverage this to create amazing things in our business without having to get creative.
Easy Ways To Repurpose Content into Videos Show Highlights
- Facebook & Google analytics settings show what is getting the most traction — use it! [3:40]
- How to utilize your previous topic headers to create videos [6:35]
- What are the steps to success? [8:13]
- Be seen in the same shirt more than once [10:49]
- Video in your marketing [14:09]
Mentioned in the show:
- Invideo 50% off with the Bella hookup!
- Easily market for new hires with JazzHR
- Get all of your marketing done for you with BMWB.
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Transcript:
This is episode 208 of Bella in Your Business. Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business.
So what do you say? Let’s get ready and jump. Welcome everybody to another episode of Bella in Your Business. My name is Bella Vasta, and I am excited to be here with you again. We are kind of rounding out this video series. This is the fourth podcast in a row talking all about how you basically can use video to leverage your business on your website, online, and even in email if you don’t realize it. Today, we’re actually going to round out this part of the series by talking about repurposed content and how that can become your best friend forever or your BFF. And then, I’m totally going to tease this, but in the next episode, we’re going to come back with my partner, Liz Illig, to talk all about how you can use video in your training. You guys, in case you haven’t realized it, we are—2020 is definitely the video year. It’s been a long time coming. It’s been at least five, six, seven years. You know, we started squawking about it. I’ve been doing it since before it was cool and talking to you guys about it for at least 10 years. But, you know, video really is something that you need to incorporate in your business in every single facet, and we’re going to get more into that next episode.
But so far, we’ve talked about how you can easily leverage it using our friends over at InVideo. We’ve got you a 50% offer from them, making it only $5 a month. They’ve got over a million royalty-free videos that you can use—stock videos in addition to uploading some of your own if you want. They’ve even created templates that you can borrow. They’ve created templates for me that I’ve approved for top of the funnel, middle of the funnel, and bottom of the funnel. That’s something that we talked about a couple episodes ago. And then, in the last episode, we talked about creating snackable content and what that means. A lot of you guys have actually been emailing me and showing me the videos that you’ve been making, and I’ve been giving you some tips and ideas on how to make them a little more snappy or jazzy because it does take a little bit of creativity. So, you start off with a template or your own idea and then make it into more of a snackable video, which we talked about last episode. So if you haven’t heard that, you might want to go back and do that. And before that, we talked about top, middle, and bottom of the funnel and how those videos actually change.
A common theme we’ve also been talking about is that it’s not about creating new stuff; it’s really about recreating what you’ve already got. And so today, I’m going to talk about that. It might be a shorter episode, but that’s all right. I really want to deliver you as much value as possible. And when I’m done, I’m going to drop the mic. So let’s get into it. The modern-day dilemma right now is basically that once you start creating all this awesome stuff, your followers want to keep seeing it, and it’s really important that you keep producing it. But again, it’s not about creating new stuff—it’s really about repurposing. That’s what we’re going to talk about today.
I’ve written a lot of blogs and done some podcasts before about this, but it’s really important to keep giving you ideas and expanding it. I also realize that you guys can’t possibly consume every cotton-pickin’ thing that I produce out there, because let’s face it, it’s a lot. It takes a whole team to produce all of this stuff for you, but it’s free—it’s my gift from me to you. So repurposing is definitely going to be the answer. I want to show you a really easy way to do this. I want you to go to your Facebook Analytics and find out what really popped—what people really paid attention to. Find out what got the most traction; that’s a good indicator of what you can repurpose and make videos of. Another way to do this is if you have Google Analytics set up—please have your Google Analytics set up—then go check what pages get the top traction.
Believe it or not, when I had my pet sitting company, Bella’s House and Pet Sitting, that I sold in 2016, the most popular blog I had on that website out of 500 blogs was “Is Tuna Safe for My Dog?” Sounds silly, right? How does that help your business? Honestly, it didn’t help my business, but I got that question a lot. I was in a stage in my business where it was “they ask, you answer.” Anything anyone asked, I would write about. And the reason why it was the number one performing blog is because I got global traction for it. Globally, it was ranking high because who else is going to write a blog that says, “Is Tuna Safe for My Dog?” That’s a whole other story about how to do blogs that perform well. In retrospect, it really doesn’t matter because it didn’t help my business. There are a lot better things to rank for. But what I’m saying is—go to your Google Analytics, find out what’s ranking, and make a video off of it.
Now, most of the time, it’s going to have something to do with cost or price, and that’s something you can easily repurpose. So let’s pretend that you did Marcus Sheridan’s “They Ask, You Answer.” You have to search the podcast and listen to that episode—Marcus Sheridan is amazing, one of my mentors. Let’s say you wrote one of those blogs—if you’re in the Mastermind or Better Marketing with Bella, I know you have because I’ve beaten you over the head about it until you’ve done it. You’ve written something like “How Much Does Pet Sitting or Dog Walking Cost in Scottsdale, Arizona?” You’ve probably cited your competition in it. Follow that same formula here. It’s not about creating new content; it’s about reusing what you’ve already got.
Go ahead and use InVideo or whatever software you like and create a video on exactly that topic. A great way to storyboard the slides is to take every single header from your blog. Maybe your outline looks like this: “It Depends Why,” “High Price Pros and Cons,” “Low Price Pros and Cons,” “Five Pet Sitters and Their Range.” That’s your whole bullet-point outline, and that’s exactly what your video can be. Again, it doesn’t have to be more than 15 or 20 seconds. We’re making snackable videos that are interesting. Think about how far and wide you can spread these videos—Nextdoor, Facebook, Instagram, Stories, email—you can even insert the video into the blog you already made. If you don’t want to use a service like InVideo, you can absolutely do a Facebook Live and then download that video to add to your blog.
Step one is to figure out what have been your highest traction pieces of content. Step two—you can make a video out of it. It doesn’t even have to be a blog. It could be a Facebook post that went viral, like when you asked, “Where do you like to walk your dog?” or “How did you choose your pet’s name?” You can make a quick video summarizing the responses. Each slide could show answers like “From the shelter,” “From my grandmother,” “Found on the street,” “From a breeder.” It’s simple and interesting because it flashes fast. Repurposing is something you have to become BFFs with.
For example, you all know that Liz and I just launched Pet Care Team Training—a 13-video series to train your staff. It’s very professionally produced, we have our own Facebook page for it, and we’re running some awesome specials. I’m in charge of the marketing side, so I sat down last week for an hour and a half and created a month’s worth of posts. When I scheduled those in Agorapulse, my scheduling tool, I also scheduled them to repost in August, September, and October. So I essentially created 90 days’ worth of social media posts in one sitting. No one will ever see everything you post, and no one will unfollow you for reposting. Think of it like wearing the same shirt twice—it’s totally fine.
I know what you’re thinking—“Who has the time to do all this?” I get it. You could read your blog on a Facebook Live or sit down on InVideo to create visuals. The beauty is, once you create something, you can keep reusing it. Maybe you make a 20-second video with 10 slides; the next time, you reuse half of them, tweak the text, and voila—a whole new video. You don’t have to start from scratch. InVideo has tons of stock photos you can favorite—dogs, dog walking, women hugging dogs, puppies licking faces, anything. Once you have your template, it’s all there for you.
Video gets way more views than a graphic ever will. Facebook catalogs videos in your page’s video tab, and you can grab the embed code to place them on your blog in seconds. So creating video doesn’t have to be stressful. If you’re wondering about timing or structure, go back to the first episode of this series where I broke down the anatomy of a great video. The statistics on video engagement are huge—it stops the scroll and grabs attention. Anyone doing your social media without video is doing you a disservice. Video must be part of your marketing—both for clients and employees.
Let’s wrap up by talking about marketing for hiring. Video is a great way to attract workers. When we’re hiring, we often forget that it’s a marketing activity. Most job ads sound like interrogations—“show me this,” “prove that”—which can be discouraging. What if you created a video called “Five Reasons Why It’s Amazing to Work for Bella’s House and Pet Sitting”? Talk about things you already mention in your hiring ads—especially if you use JazzHR or have my templates. And yes, you can get 50% off at jumpconsulting.net/jazzhr. I never promote anything I don’t believe in, and I always try to hook you guys up.
Do not shy away from creating videos to attract employees. They’re evergreen—you can use them any time, any day, all year long. Think about the hiring ads you have. Maybe you’ve written a blog or done a Facebook Live about why it’s great to work for you. If not, do it. Don’t just list requirements—talk like a human! Say something funny like, “Want your boss to lick you every day? No, not that kind of lick!” Speak in dog language—make people laugh. If you make them smile, they’ll remember you and be drawn to you. Guess what? You just became a marketer.
All right, guys, this episode has been a little more candid and less structured. I hope you enjoyed this vibe. Let me know if you liked it. Next week, I’ll be back with my good friend and co-founder, Liz Illig. We’re going to be talking all about Pet Care Team Training—an exciting episode to wrap up this video series. I’ve got a lot more awesomeness planned to bring us home through the end of 2020. I want to solve your problems, but I can’t unless you tell me what they are. So don’t be afraid to DM me or email me at [email protected]. If anything I mentioned interests you, I probably have a connection for it because that’s how I roll—I’m all about giving solutions, not more problems.
If you loved this episode, please reach out or post wherever you heard it and tell me your biggest takeaway. Don’t forget to check out InVideo at jumpconsulting.net/invideo for my approved pet industry templates for top, middle, and bottom of the funnel. You’ll also get 50% off—limited time only—making it just $5 a month or $60 a year. That’s it. You get access to millions of royalty-free stock images and videos so you don’t have to source and upload them yourself, saving tons of time.
And again, if you liked this episode, I’d love for you to rank it on whatever podcast app you listen to. And remember, guys, when life gets you down, always keep jumping. Bye now. So what did you think? Did you love this episode? I sure hope you did because I put a lot of love into this for you. The best way you can show me that is by going to iTunes, Stitcher, Google Play, or wherever you listen to your podcast and leave a review. I just might read it on the next episode. I also want to remind you that when life gets you down, remember to always keep jumping. Thanks for listening.