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Conferences, businesses & company events—Bella Vasta's girlish enthusiasm and womanly wisdom will inspire and motivate you.

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Coaching

Need a little motivation and confidence in your next business steps? Bella will give you the right kick in the butt to get you going!

The following is a list I have created inside my coaching group. It is a great reference guide that will really help put some

JUMPING1hard and major facts out there for you if you are considering independent contractors or employees. It is something that every business should read. This isn't my opinion. It is based on actual data that is out there. I just gathered it all in one place for you.

I highly encourage you to contact me with your questions and I can help lead you in the right direction to get your answers. 
In the first half of 2014 numerous pet sitting companies allowed me a look into their business to help show the world what going through their audit was like. The following is a list for your quick reference. Below are more articles full of more valuable articles so you can't say you didn't know! :)

http://www.jumpconsulting.net/2014/06/17/case-study-audit-60k-mistake-rattled-pet-sitting-businesses-structure/
-----> This case study shows how a "small" pet sitting company who was audited ended up costing her $60K that shook up her whole world. She had to switch from ICs to Employees and the damage was personal, business, and emotional. NOTE: That the same people who "advised" her on how to structure her ICs had no say in the matter when the State audited her. Nor, did they pay her penalties, fines, and back taxes.

http://www.jumpconsulting.net/2014/04/21/case-study-pet-sitting-audit-team-helped-business-pass-flying-colors/
-----> This case study shows how a team of experts (CPA) helped this business owner pass her audit with flying colors. She had employees and her CPA took care of the rest. She did have to pay her CPA to speak and defend the company to the Auditors.

http://www.jumpconsulting.net/2014/04/03/case-study-pet-sitter-audit-independent-contractors-compliance/
-----> This case study the business' ICs were found not to be in compliance because the individual ICs did not have a Workman's Compensation policy on themselves. The fine was tiny, as the yearly business revenue was under $50K but had it been a bigger business, it could have been worse. They did change to employees.

-----> This pet sitter was audited twice. She passed with flying colors only because of her detailed records. They did find a tiny problem with home office deduction and mileage records but generally speaking, she passed!
-----> This pet sitter was also audited twice by the State. The first time, she did everything they said to do. The second time, they faulted her for the changes that they told her to make. Crazy, huh? The pet sitter cites the federal administration that was in power at the time. This pet sitter did a LOT of research. Knew everything inside and out. But still, was slammed by the State. Be sure to read the ending of this study where she shows how her classification helped save her business! It will make you think!

http://www.jumpconsulting.net/2014/03/27/case-study-pet-sitting-business-audit/

-----> This audit cost this business owner over $25K!  Part of the expense was because she switched scheduling software companies and the old company never gave her the records. Ouch! It is a really interesting study that shows just how much the software program you choose could SAVE or HURT your hiney!
----> Learn how this company was audited and changed to employees because they were found out of compliance. Their fault? The business collected the money from the client. Not the IC.

-----> Lessons learned from the pet sitting Audit Case Studies! A brief recap.

Here Are Some Extra Nuggets For You:

The IRS program that will let you switch your ICs to Employees without the threat of an Audit EVER!
Here are 18 REAL REASONS why Employees are less of a legal headache than ICs with AUCTAL government factual back up!
Listen in as I interview an actual pet sitting business with ICs and Employees at the same time. I ask them the same questions and you can hear how they both operate differently!  *Great listen for those with ICs!*
Which costs more? ICs or Employees?
AND IF THAT ISN'T ENOUGH..... THE IRS HAS DEDICATED 14 MILLION to FINDING COMPANIES WHO ARE MISS CLASSIFING: http://www.dol.gov/opa/media/press/opa/OPA20130661.htm
Happy Reading!
Bella =)
(PS) If you want help, email me at danielle@jumpconsulting.net or check out the Employee Quick Start Guide: http://www.jumpconsulting.net/services/employee-quick-start/

Did you know there are certain steps you should take AFTER you publish an article from your blog?

Yeah. Really!

And what you choose to do can help determine how far and wide your message is spread. After all, you are wanting to publish to a room full of people, right? Not just in the bathroom to yourself?

Haha. Ok get the image?

We spend all this time writing the articles and then hope that somehow, somewhere, there are people out there just following our website waiting for new content to come out.

But that isn't reasonable.

We want lots of people reading what we write. It shows google that you are an authority on the subject matter. It can drive a lot of people to your website. Like the day I got 1700 hits in one day! So while your competition that is out there sitting dead in the water with their static 5 page website that hardly gets much traffic... you are out there being the popular kid that everyone is attracted to!

Want to learn how to do this? Without spending a TON of time?

 

5 Things You Can Do The Next Time You Press Publish:

Here are actual things you can do to get traction on your blog articles. I think it is really important when you are trying to get it going and let people know that you are out there.

In addition to creating a killer title, and I don't mean by keyword stuffing, you want to post in these places:

Google +

As you may know, each post in Google + is searched by the Google Gods. It is like creating your own micro blog. There is a certain posting recipe that seems to work pretty good:

Title
Hook and description and mentions of other people of businesses.
Url
Hashtags

When you post, you can choose a circle or two to send your message to via email to ensure they see your posting. Basically, your article gets delivered straight to their inbox!

Facebook Business Page: 

Again, teasing an article by asking a question around it is always a good thing. Think of a way you can create some foreplay to your article. Ask thought provoking questions like "Have you ever thought about..." or "What would you do if..." then link to your article.

If your article mentions any other business or area of your city, feel free to find their interest pages and post there as well. If you think it is a valuable teaching article, why not find a reporter or newscaster who often reports on subjects close to it and post it on their wall with your own "pitch" or even message them the article?

Remember, don't spam them. You message should be inciting, relevant, and helpful. Otherwise you will turn them off. Who knows? Maybe they will either use your article in a story or look towards you as a resource on the topic?

Personal Facebook Page: 

There is no harm in sharing your business postings on your personal page. Especially in the warm, cute, and fuzzy business of pet sitting! It helps keep you top of mind awareness in your own personal network. People that actually like and care about you!

Twitter 

This is one of my favorite ones! A quick 140 character message with hastags for your city, topic, or your business always work well. Follow me @Bellas_Pets to see what I mean! Be relevant or interesting enough and others will retweet you!

Email: 

How many of you have a email service where you can send mass emails out to your list? Even if you don't, I am sure you have a client database either in excel or in your client management system, right? How about sending out a link to your article to them via email? Maybe every Friday?

The name of the game these days is 10 seconds or less! Let me get your message and SCAN (not read) though it while I am at a stop light. We are a stop light culture!

So if you send a quick email out every week or every two weeks, just basic text "Hey everyone! Wondering what to do this weekend? Here are 5 pet friendly dog patios in CITY, and they have super yummy food! Hope you are well!  LINK" 

See? Now your brand just smacked them in the face and you are now top of the mind awareness!

 

3 Bonuses For You!

It really isn't that hard to promote your articles. You just have to take ten min and do it all! Here are two other quick tips you can do:
Tip #1: Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!  Sometimes you might find yourself on your blog, reading articles, finding them for posting on FB or to an email you are sending a client. When you are ON YOUR OWN BLOG, press the social media share links while you are there. Share it to Twitter, G+, FB  It can't hurt you and you are already there!

Tip #2: Insert your blogs into your website under major categories. For example, if you are talking about puppy sitting or cat sitting, take some of your existing blogs and insert them into your services list. It gives your company more depth and allows your potential client to get a 360" feel for the actual service other than you talking them to death and boring them! I mean come on, let's STAND OUT from the rest! :) Right?

List of services

List of services

 

Tip #3: When you are sending an email to a potential client about their new puppy, or cat that they don't know if you "get it", send them links to your blog via email that talk about what happens on a puppy sit, ideas for cheap puppy toys at home, or a commentary from one of your pet sitters about a cat sleeping on her head. Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!

"Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress! "

Just because you have shared an article once on FB does mean that everyone who follows you has seen it. Use it over and over again. Let it GROW. Plant the seeds! Promote it! Each blog you write does you no good if you just publish it and then forget about it. They can have a HUGE impact on driving lots and lots of visitors to your website if you promote them correctly.

What do you currently do? How do you get your hard work out there to the world? Do you do any of the above? Does it help? Do you have any other ideas to share?

 

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